DIGIDAY – Why Banks Need to be at SXSW

Chief Strategy Officer Joy Schoffler talks to Tanaya Macheel from Digiday about the importance of offering an experience and why banks need to be at SXSW.

Read the full article in Digiday.

“If you don’t offer an experience, you’re not relevant”: Why banks need to be at SXSW



Jessica Lee-Wen
9050 North Capital of Texas Highway
Building 3, Suite 320
Austin, TX 78759
Email: jleewen@upsideavenue.com
Phone: +1 (512) 872-2898 ext. 916