Cindy Mallette

Marketing Communications Manager

Cindy Mallette serves as Marketing Communications Manager forUpside Avenue and oversees the development and execution of the content marketing and social media strategies for Upside Avenue.

Cindy has more than 15 years’ experience in providing public relations, marketing, and social media consulting to small businesses, political campaigns, and nonprofit organizations.She specializes in developing effective social media strategies that drive engagement and funnel new customer leads. She also has extensive experience in public relations, garnering millions of dollars of earned media through strategic PR campaigns and crisis communications management.

Cindy is an avid writer and has published articles for numerous print and online publications,including the Austin American-Statesman and Vox Media. In her spare time, she enjoys doing anything related to yarn, including knitting, crochet and weaving. She loves to relax with wool in-hand, creating yarn at her spinning wheel. She is passionate about sharing her love with others and often holds classes for anyone who wants to learn.Cindy earned a Bachelor’s degree in Journalism from the University of North Texas.