Joy E. Schoffler - Upside Avenue
Joy Schoffler, Chief Strategy Officer

Joy E. Schoffler

Chief Strategy Officer

A leader within the global financial technology community, Joy serves a key role in developing and implementing the overall technology and investor relations strategy for Upside Avenue.

Prior to Upside Avenue, Joy founded Leverage PR, a public relations firm focused on the financial services, technology, and real estate sectors—where she created the strategy which helped her clients achieve strategic objectives through targeted business advisory. Leverage PR was acquired by New York based Caliber Corporate Advisers, a strategic communications firm which works in similar sectors.

Joy currently sits on the advisory board of the SXSW Accelerator, AARP’s FinTech Accelerator and the FinTech Professionals Association. Joy additionally spent four years on the board of CFIRA working with the SEC and FINRA on JOBS Act implementation, which enabled online investing as we know it today.

A former director of acquisitions and long-time investor of The PPA Group (Upside Avenue’s parent company), Joy helped acquire more than $250 million in real estate helping the company to make Inc. magazine’s “Inc. 5000” list of fastest growing private firms two years in a row.

Joy has spoken throughout the globe on financial technology and is a regular media contributor, she was the recipient of the Stiletto Woman in Business “Entrepreneur of the Year,” Women Communicators of Austin’s “Outstanding Austin Communicator,” and the 2016 Austin Under 40 award.

Joy served as a finance and public affairs officer in the U.S. Army Reserves and Texas State Guard.