Aaron Salsbury - Upside Avenue
Aaron Salsbury, Development Advisor

Aaron Salsbury

Development and Construction Advisor

Aaron serves on Upside Avenue’s Investment Committee as the Development and Construction Advisor, providing expert guidance on property renovations and development requirements, which are critical for verifying assumptions with new construction and value-add investments.

Aaron has more than 20 years of experience in the construction industry and has spent much of the last decade in the hotel renovation sector. Some of his most notable projects include The Beverly Wilshire – A Four Seasons Hotel, St. Regis Aspen Resort, the Mondrian in Los Angeles, and the private member’s club SoHo House West Hollywood.

He simultaneously serves as CEO of Ingenium Construction, a sister company under The PPA Group family of companies, overseeing daily operations, staff and projects throughout the nation.