Jessica serves as Chief Marketing Officer for Upside Avenue where she drives the company’s vision to help investors discover their upside. As a seasoned, award-winning marketing executive, she is passionate about shaping the vision and brand of organizations that promote impactful growth and change within the company, the community, and beyond. A trusted leader and marketing influencer in the commercial real estate industry, she specializes in brand development and brand repositioning of corporate organizations, portfolios, and individual assets.
Jessica also serves currently as Chief Marketing Officer for Upside Avenue’s parent company, Casoro Group.
Prior to joining Casoro Group, Jessica worked with national and global clients like Canada Post, McGraw-Hill, and Intuit at McMillan, a notable creative agency in Ontario, Canada.
Jessica has been recognized by GlobeSt as an Influencer in Commercial Real Estate Marketing in 2019. She was also awarded the Canada Millennium in Excellence Award in 2005 for her leadership skills, community involvement, innovation, and academic achievement.
Jessica is a fan of live music and also enjoys traveling, yoga, and volunteering as a youth leader. She currently sits on the board of Rio Valley Relief Project, a non-profit organization that provides support to Texas foundations assisting asylum seekers and refugees.