What is SXSW?

sxsw, festivities
Photo from SXS2018W Austin

Because of COVID-19, SXSW 2021 will be held virtually. 

South by Southwest (aka SXSW or South By), is a multi-week conference and festival that celebrates interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. Hundreds of thousands of people from all over the world attend the event in mid-March in Austin, Texas.  

The SXSW 2021 Conference in March will occur online through SXSW Online. 

A New Urgency and the Rebirth of Business 

SXSW PanelPicker is the official platform that gives attendees a significant voice in conference programming. Proposed presentations, panels, and workshops must fall under one of themes for that year.  

This year, Upside Avenue and other industry leaders and educators submitted a panel application and the topic falls under two of the five 2021 themes. 

A New Urgency 

2020 has amplified issues like racial injustice, poverty, nationalism, and the climate crisis amidst a global pandemic. The future depends on the business, non-profit, government, science, and technology communities all working together. What advancements are needed to create immediate and lasting progress? 

The Rebirth of Business 

From startups to small companies to major corporations, capitalism must be examined as we look to rebuild the global economy. A potential leveling of the playing field awaits if we seize this opportunity for more equitable systems across race, gender, and class. 

 About Our Panel 

Traditionally, the commercial real estate industry is an industry you get into because you know someone. It is also not a very diverse industry in the U.S. (only 4.6% are Black*). This has created a self-perpetuating ecosystem that lacks diversity.  

Our panel explores how we can disrupt that ecosystem by providing minority students with CRE education, experience, and opportunities to help level the playing field. It also addresses how impact investing can help create the programs and funding that generates this beneficial and measurable change without sacrificing investor returns. 

We need your vote at https://panelpicker.sxsw.com/vote. 

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Upside Avenue Needs Your Vote  

We invite all to vote for our SXSW panel application before November 20. 

To vote for our panel topic: 

  1. Go to https://panelpicker.sxsw.com/vote  
  2. Search and vote for our SXSW Panel Picker topic “Closing Generational Wealth Gap with Real Estate”. 

Public voting attributes to 30% of the final decision and your vote will help amplify our efforts to increase equality, diversity, and change. 

*Bureau of Labor Statistics 

About Upside Avenue  

For decades, the ultra-wealthy and financial institutions have been putting their money to work in real estate—now with Upside Avenue, you can too. We provide access to a professionally managed, diversified portfolio of income-producing multifamily real estate for as little as $2,000. Learn more about the Upside Avenue Multifamily REIT with targeted returns of 10-15% IRR.  

Casoro Group and its family of companies, including Upside Avenue, is proud of its diversity where 100% of C-suite leadership are minorities. We are a company built by people who came from humble circumstances and understand how education and a network of industry professionals helped get them to where they are today.  

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